Pannel Discussion Nov 19, 2020

If you are looking for a followup to my talk last night, I’ll be a panelist Thursday on the round-table discussion “The Importance of Print”. It’s going to be a chance to pick the brain of some of the industry’s experts.

The Panelists:

  • Veronica Cotter – Western Region Education Development and Sales Manager for Hahnemühle USA
  • Rich Seiling – Master Printmaker and former Assistant Curator at The Ansel Adams Gallery
  • Michael Bain – Representative of Harman Technology / Ilford Photo
  • Evan Parker – Education Specialist from Legion Paper (Moab / Canson)
  • Cha Levias – Assistant Manager at Looking Glass Photo and longtime printer

Online via Zoom for free at https://www.lookingglassphoto.com/blogs/photography-news/the-importance-of-the-print-a-roundtable-panel-dis/

Hope to see you there!

Processing for Print Instead of for Screen

When you process your photos, are you trying to make them look good for screen or are you thinking about how they will print? And why is this even a question? 

Well if you’ve ever made a print and had it come back looking nothing like your screen, you’ve experienced why this matters. 

And not only do screens look different from prints, every screen looks different! 

Every.Single.One.

If you don’t believe me, next time you walk into Costco, look at all the giant flat screen TVs and see how different every one looks. 

The harsh reality is that when it comes to displaying our photos on a phone, tablet, or computer, It’s going to look different on every device. Throw in what instagram or facebook is doing to your photos and the same photo may even look different on the same device!

Trying to adjust to this every moving target is just chasing your tail. Great Rich, thanks for that little nugget of wisdom, but what do I do about it?

The answer lies in picking a more consistent standard, and for me that standard is prints. 

With the right workflow, prints allow a higher degree of control and consistency. So instead of processing something to look good on my screen when I know it will look different on your screen, my goal is to process the file so that it will make a good print. 

That’s a great goal, but what are some practical steps to achieve it. 

Well, first, I have to know my monitor well enough to get past the screen to print differences I talked about earlier. I do that with a mix of experience, knowing what a certain result on screen will produce on print.  I also use the info tool to read the pixel values ( “the numbers” ) so that I can make precise adjustments beyond what the screen can show me. 

Learning to understand what how the screen will translate to print is what I call an “mental calibration” as you are training your vision to compensate for differences between the two. It’s a learnable skill, but it does take practice. 

You can improve the process by “calibrating” your display with a device like the x-rite color monkey, and by using special reference monitors designed for screen to print matching ( I use a NEC MultiSync PA242W which you can read about in a previous article.)

Using that process, the processing decisions I make lead me to a file that I think will print the way I want. And if it will print the way I want, then this is the “most accurate” version of the file. 

So when I share this file on the web or social media, I’m starting with the best possible source. Since I know it’s being viewed on countless devices I have no control over, I know that at least I was feeding in the best original I could. 

So what happens if you work the opposite way? Making it look good for the screen with no regard for the print?

If you never print, that is a perfectly valid way to work. But it builds in a “gotcha” if you decide to print one of those files, chances are it will look nothing like your screen. 

It’s really easy to push a file so far in such a way that still looks good on screen but moves outside the realm of what can ever be produced in a print. That doesn’t mean screens are better…in fact quite the opposite. What it means is that a screen is imprecise enough that it can hide a lot of bad processing decisions that become glaringly obvious on print. 

There is a saying in the music world that if you can’t play well, then play loud. Screens are kinda like that. 

You can get so used to hearing your photo “loud” on screen that when you switch to prints, which are capable of so much more depth and subtlety, that you can’t make the two meet. By processing my file for print, I don’t run into this problem.

Because I never expect the print to look just like it does on screen, I’m setting up a different expectation in my mind than that held by a photographer who seldom prints. Furthermore, I never expect that when I share my photo on the internet that it will look exactly the way it does on my precisely color managed monitor at home. It all comes down choosing a set of expectations that meet your particular needs, and using a workflow that helps you consistently achieve those expectations.  

Are you using cloud backup but not local backup? Your data is at risk.

If you don’t have a local backup in addition to your cloud backup, there is a big hole in your backup plan that you may not be aware of. Cloud backup takes time, because it has to go across your internet connection. For small documents like word processing, spreadsheets, you won’t see any problems. But photographers don’t deal in such small files. How often do you come back form the field with 32GB or more of data? How long does that take to upload to the cloud? If you can’t answer that, then your data may be at risk. 

Here’s an example. Last month I returned from teaching a workshop with 100GB of new files that needed to be added to the hard drive where I store all my photos. Checking my BackBlaze control panel, I see that my upload rate is 28GB per day. That means it would to take three and a half days before all my data is transmitted to Backblaze. And for most of those three days, my data is at risk of loss. 

That’s why we need local backup in addition to cloud backup.

My backup plan includes several “backup” drives that I use with CarbonCopyCloner to keep exact duplicates of my main hard drive. Whenever I download photos from my memory cards, I immediately make a backup onto the backup drives before I erase the card. I can do this in a matter of minutes, not days like an online backup takes, so I can get an almost instant backup of my new photos.

So why use cloud backup when it can take days instead of minutes? Because we need to protect against extreme disasters. 

What if my house burns down, or my drives are stolen? Or a virus? Even with multiple copies of my data in one location, there are a number of very real ways those could all be destroyed. Putting a copy in the cloud gives me an “offsite” backup that is protected from local disasters like fire, flood, theft, etc. It make take a couple days to get it all uploaded, so there is still some risk, but I’ve greatly lessened my overall risk by having both onsite and offsite. backups 

Understanding your needs and how your backup plan works will go a long way to protecting your work. 

To make improve your backup plan, think about your answers to the following questions:

  1. Do you have an on site backup?

2. Do you have an off site backup?

3. How fast can you upload a 32BG shoot to the cloud?

4. Are your backups automated and run regularly?

Canon Printer Overview – November 2020

For those who want to print at home, Canon has updated their desktop size professional/fine art inkjet printers recently. The new PIXMA PRO-200 and imagePROGRAPF PRO-300 provide much needed updates, as the PRO-100 was getting quite dated given the state of the art of inkjet printing in 2020. 

If you are thinking about buying a printer, I’m going to walk through the current Cannon offerings with my thoughts on the advantages of each. 

PIXMA PRO-200 – 13 inch wide prints  MSRP $699

This is the “entry level” printer for 13” wide making photo quality prints. It offers two shades of gray ink which I consider necessary for pleasing black and white prints. I’ve not printed with this printer, but I suspect it will offer higher quality than the PRO-100 which I believe was introduced in 2012 which is a lifetime ago in inkjet printing. But you should note that this printer uses dye based inks, which typically are not as fade resistant as pigment inks.

At the lower end of their range, Canon limits the features you get, as you’ll see when we look at the features of the more expensive models in their lineup, so you aren’t going to get everything unless you are willing to pay for it. Even so, this printer sits nicely at the bottom of Canon’s line with good features for the price slot it occupies

Buy on Amazon.

imagePROGRAPF PRO-300 – 13 inch wide prints MSRP $899

The PRO-300 offers a different mix of options than the PRO-200.  Some are upgrades, but some I’d consider downgrades. 

Let’s start with the upgrades. First, you get a Matte Black ink which will give you better results on artist papers like Hahnemühle Photo Rag. Better black improve print quality, so this is a big advantage if you regularly print on artist papers. 

Second is the addition of a red ink. My experience is that this offers a meaningful increase in the ability to reproduce the stunning reds in your photographs, and the reason you should be using the ProPhoto colorspace when editing your files (never use AdobeRGB or sRGB when editing or for “Master” files because they severely compromise the reds in your file.) 

Third is the addition of the Chroma Optimizer that is found in their larger printers. The Chroma Optimizer puts a clear coat over the ink that helps produce a smooth surface on glossy and semi-gloss papers which Canon says results in in more evenly reflected light that gives richer blacks, more vivid colors, and less bronzing. From what I’ve seen, these claims are true, and that gives the PRO-300 another advantage. 

But there is always a catch, right? Adding these extra inks means you give up the light gray ink found in the higher end models (and even the Pro-100.) I do a lot of black and white printing, so I don’t like that at all because it means the lightest, most delicate highlights now need to be made from gray ink which will most likely have visible dots and not achieve the delicate tones possible using a third lighter gray ink. That’s a frustrating choice to have to make, and for me, that makes this printer a pass, but if you only occasionally do B&W, it may not be an issue for you. 

I’m also pretty sure this is the “least expensive” printer in the Canon lineup that uses the LUCIA PRO pigment inks. Typically pigment inks last longer than dye inks, so if you are looking to make long lasting prints, you should take that into consideration. 

imagePROGRAPF PRO-1000 – 17 inch wide prints MSRP $1299

The Pro-1000 is the entry level step into the highest quality Canon offers with 11 ink color of its LUCIA PRO pigment inks including Matte Black, Gray, PhotoGray (light Gray), Blue, and Red as well as the ChromaOptimizer. This is the same inkset found in PRO-2100/4100/6000 printers. I’ve owned this printer and can confirm I was able to match the prints from my larger PRO-4000 printer. This ink-set is capable of producing beyond lab quality prints, unless your lab is using this same printer.

My experience as of November 2020 is that this inkset produces the most brilliant digital prints of any process I’ve seen, so much so that it has changed the way I look at my photographs, and allows me to push my printing to new heights. This due in large part to the incredible blacks (d-max) the inks achieve, which give prints more depth and dimensionality. It’s a big upgrade even over the Canon 8400 printers I have previously used. Canon made a big leap forward with this inkset, and changed photography in the process because it literally makes my old prints look dated when compared side by side to the new inkset.

Another advantage is obviously the ability to print to 17 inches wide, which allows for prints to 17×22 inches. For many photographers, this lets them print most of their work in house, so a lab only needs to be used when making larger prints. 

You also get to use larger ink cartridges which is an advantage if you are printing a lot. Canon ink costs a little more per ml than Epson inks, but my experience is that Canon printers use less ink than Epson so I think it evens out in the end on cost. 

The drawback for me is no roll feeder. You have more paper options when printing on rolls, that feature is going to cost you more. Probably not something that affects most photographers, but one that factors in for me. 

Buy on Amazon.

imagePROGRAPF PRO-2000, PRO-4000, PRO-2100, PRO-4100, PRO-6000

I really can’t say enough about these printers. With them, I am making the best prints in my 20+ years of digital printing, prints that have impressed the very discerning pros I work with. The black ink took a generational leap ahead of Epson, but Epson is catching up (competition is a great thing for us photographers!)

These models allow you to print in 24 inch, 44 inch and 60 inch print widths that allow you to print almost anything you can imaging.

The advantage to these printers is the size you can print. The disadvantage is the size they take up. Not everyone has the room for one of these outside a professional environment, or a frequent enough need for larger prints. 

These models all use same eleven LUCIA PRO pigment inks found in the PRO-1000 so you get the same quality.

A printer this large is a multi year investment, and you really should do the ROI on it and make sure you need it so it doesn’t just sit there and collect dust.  If you can make it pencil out, wow, what an amazing tool it is to have. If you can’t, consider the PRO-1000 instead. 

I highly recommend buying the extended maintenance contract Canon offers, which gives you a layer of insurance that the printer will be a useable tool for the life of the contract. 

These printers are really “disposable” items in that they can cost as much to fix as buying a new printer. You need to buy it with that mindset, and not think of it as a lifelong investment. If that ROI doesn’t work, DON’T BUY IT! 

Final Thoughts

I’ve listed the MSRP for these printers, but you should never pay full retail on a printer. Canon and Epson are always offering insane sales and rebates. The rebates cycle every month or tow, and even cycle between vendors. But a little patience can save you hundreds or thousands of dollars. 

New printers don’t have discounts immediately, so there is a price for getting a printer immediately after it’s introduced. Do your research, determine your needs, and decide waiting is worth it or not. 

You should also look at extended maintenance or warranty options. Printers are very expensive to repair when they break, so much so it’s sometimes less expensive to just buy a new printer. Canon offers maintenance contracts on many of their printers, which act as insurance to guarantee your printer will work when it’s under contract. For desktop printers, you may have to look at third party insurance offers by some vendors like Amazon. Printers are not an investment, they are an expense that allows you to use it for a certain amount of time until it either dies or is rendered obsolete. It may last two years or ten, but it’s a gamble every time, so protect your bet as best you can and make sure the cost fits your business model or need.